Migration Guide
Plausible to Beam: direct migration checklist
This guide is for teams already using Plausible who want a clean switch to Beam without hand-wavy marketing promises. It focuses on script replacement, honest feature boundaries, and concrete verification steps so you can ship migration safely.
Quick start links
Use these resources in migration order.
What overlaps and what changes
| Migration area | Overlap with Plausible | Beam difference |
|---|---|---|
| Tracking model | Cookieless analytics without personal data collection. | Script endpoint and site identifier change to Beam's snippet format. |
| Core reporting | Pageviews, top pages, sources, country, browser, and device coverage. | Beam emphasizes deterministic summaries and decision-focused trend signals. |
| Advanced workflows | Both support practical conversion/event monitoring for small teams. | Plausible remains stronger for teams that require self-hosting/open-source control patterns. |
| Cutover expectations | A same-day script swap is realistic for most sites. | Beam supports CSV-based daily traffic import from Plausible exports. Upload via the import guide to restore historical trend context. |
Migration checklist
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1. Audit all Plausible script placements
Run /tools/stack-scanner and list every template, CMS block, or tag manager location where Plausible appears.
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2. Replace Plausible with Beam in one release
Remove Plausible script tags and deploy Beam script tag from your dashboard in the same release window to minimize double-counting and gap windows.
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3. Verify working install immediately
Open key pages after deploy, then confirm first pageviews and at least one key event appear in Beam before considering migration complete.
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4. Compare expected traffic shape
Check top pages, channels, and countries against your expected baseline. If you are uncertain, compare with the live demo dashboard to validate interpretation patterns.
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5. Import Plausible history into Beam
Export daily stats from Plausible and upload the CSV via your Beam dashboard to backfill historical daily traffic totals. See the import history guide for the exact steps.
What this migration guide does not promise
- Perfect one-to-one parity with every Plausible workflow or historical report.
- Full raw-event backfill: Beam's CSV import restores daily traffic totals (pageviews + visitors per day) — not individual pageview events or session-level history.
- Zero decision work: you still need to define goals and alert thresholds for your own business context.
CSV daily-traffic import is available for Plausible exports. Read the import guide →
Start the Plausible migration now
Choose your next step based on where you are in the cutover process.